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US DESK: Several websites selling Trump-branded products have started accepting the Trump memecoin ($Trump) as payment, aiming to attract more of the former president’s supporters.
Online stores such as GetTrumpWatches.com, GetTrumpFragrances.com, and GetTrumpSneakers.com—licensed to use Donald Trump’s brand—now allow customers to check out using $Trump, alongside traditional payment methods like credit cards and Bitcoin. This move provides one answer to the ongoing question of what practical uses Trump’s memecoin might have beyond speculation.
While some crypto enthusiasts have embraced stablecoins—digital assets pegged to traditional currencies—for transactions, highly volatile cryptocurrencies like $Trump have struggled to gain mainstream acceptance as payment methods. However, Trump’s coin could be a major financial asset, potentially generating billions of dollars for him while raising concerns about conflicts of interest. Most of the coins will be distributed to entities associated with Trump over time.
Since its launch, trading in the $Trump token has likely generated at least $11.4 million in fees for Trump-linked entities, according to Bloomberg. Initially introduced on the Solana blockchain, the memecoin has approximately 700,000 holders, per blockchain tracking service Solscan. Customers making purchases on Trump-affiliated online stores must use the “Solana Pay” option to transact with $Trump.
Launched officially on January 17 and promoted by Trump on social media, the coin has seen fluctuating values. While its market price has dropped significantly from its peak, it still maintained a total market capitalization of $5.4 billion as of Tuesday afternoon, according to CoinMarketCap.com.
Beyond Trump-branded products, other businesses are also beginning to accept $Trump. Travel site Travala.com recently announced it would accept the memecoin for bookings. Trump, known for selling branded merchandise, has recently expanded into the cryptocurrency space, previously promoting NFT collections featuring images of himself in heroic poses. Additionally, he and his sons have partnered with World Liberty Financial, a digital asset venture promising investment returns, though the platform has yet to launch.