Trumark Homes Expands Financial Services with Acquisition of Icon Lending

Fresno, CA – January 28, 2025 – Trumark Homes, a leading homebuilder across the Western United States, has announced the acquisition of Icon Lending, a prominent mortgage brokerage based in Fresno, California. This strategic move aims to enhance Trumark’s financial services offerings and streamline the homebuying process for prospective homeowners.

Icon Lending has established itself as a trusted mortgage provider, offering a diverse range of loan products, including FHA, VA, conventional, USDA, CalHFA, Jumbo, and Alt QM loans. By integrating Icon Lending into its operations, Trumark seeks to provide seamless financing solutions for its customers.
Enhancing the Homebuying Experience

“We are thrilled to embark on this new phase of Trumark Homes’ growth with the addition of Icon Lending, strengthening our offerings to elevate the homebuying journey,” said Michael Maples, principal and co-founder of Trumark Companies. “We look forward to offering prospective homebuyers an affiliated lending option to ease their way through one of life’s most important and rewarding milestones.”

Following the acquisition, Chris Robson has been named the new president of Icon Lending. With over 20 years of experience in the mortgage industry, Robson has played a key role in the company’s expansion, helping it evolve from a preferred lender for Wathen Castanos Homes in 2019 to its current standing as Trumark’s affiliated lender.
“It’s obviously a very nice title, and I am not going to dispute it,” Robson stated. “The goal for us and for everybody in the team is that it serves as a symbol of how much we expect this company to grow.” He further shared plans to expand Icon Lending’s workforce, aiming to double the current team of eight employees to 16 by the end of 2025.
Strategic Expansion and Market Growth

The acquisition aligns with Trumark’s long-term strategy to enhance its financial services division. Trumark, owned by Japan’s largest homebuilder, Daiwa House, acquired Wathen Castanos Homes in 2023 as part of its ambitious growth plan. The company now aims to surpass $1 billion in revenue in 2024 through continued expansion and acquisitions.

Gregg Nelson, co-founder and co-CEO of Trumark Companies, emphasized the company’s commitment to innovation and customer-centric services. “We are actively seeking out opportunities to strategically grow Trumark Homes, which includes incorporating financial services and resources to support homebuyers on their journey and create exceptional experiences,” Nelson said. “This acquisition aligns perfectly with our brand purpose: to enhance people’s lives by creating inspiring living environments, ensuring that the entire homebuying process is as supportive and seamless as possible.”

With the acquisition now complete, Icon Lending’s employees will be integrated into Trumark’s operations, working alongside sales teams in California and Colorado. This move is expected to bolster Trumark’s ability to offer end-to-end solutions for homebuyers, solidifying its position as a leader in the homebuilding industry.

For more updates on Trumark’s expansion and other industry news, visit CorporateNews24.com.

CN/Jubair